A Coffee Experience Fit For A Queen

    Race season has descended upon us and Italian coffee company Lavazza is putting its mark on Ascot Racecourse with a stunning new coffee bar set to give race goers a coffee experience fit for the Queen. The new Lavazza ¡Tierra! bar, created exclusively for Ascot, will serve specialty blends from Lavazza’s ¡Tierra! Origins range to an expected 650,000 spectators.

    David Rogers Lavazza UK Managing Director, comments: “Lavazza’s founder Luigi Lavazza was the artisan roaster of his day, caring about his products, sustainability, provenance, authenticity and – of course – quality. We are proud to open our Lavazza ¡Tierra! Bar at Ascot Racecourse and honoured to partner with an institution that shares the same sense of ethics and responsibility for its role in UK society. Ascot has been present for over 300 years and is regarded as the UK’s finest racing establishment, with its notoriety excelling beyond racing to a special lifestyle institution that has evolved over time. It is therefore with great pride that Lavazza partners with Ascot for a third year running. With the opening of the new Lavazza ¡Tierra! Bar we will give visitors an unrivaled coffee experience that underpins the values of two great institutional partners.”

    Jonathan Parker, Director of Food and Beverage at Ascot, comments: “We are always looking to ‘Raise the Standard’ here at Ascot Racecourse, which is something we do time after time with our official coffee supplier Lavazza. The bar ¡Tierra! will allow our customers to enjoy the finest coffee in a wonderful new lounge area whilst appreciating the full provenance of the Lavazza journey from bean to cup.” The Lavazza ¡Tierra! Bar is located on Level 1 opposite the Brigadier Gerrard Lawn, and will serve race-goers blends specially selected for Ascot including the ¡Tierra! Brasile – a velvety, sweet espresso with an intense body and hints of caramel and hazelnuts, as well as the ¡Tierra! Tanzania, which produces an elegant cup of filter coffee with a balanced body, delicate acidity and a sweet, fruity aroma. A full coffee menu along with sweet and savory foods will be available.

    Royal Ascot: June 20th to June 24th
    Summer Mile Racing Weekend: July 14th – July 15th
    King George VI Weekend: August 28th – August 29th

    For a full schedule visit: www.ascot.co.uk

    Ads

    ads

    You May Also Like

    Bruce Oldfield – A man who knows what women want

    by Lavinia Dickson-Robinson From his humble beginnings at Barnardo’s, Bruce Oldfield rose through the ...

    Lily James celebrated ‘My Burberry Blush’ last night in Paris

    Last night British Actress Lily James hosted a cocktail party at the Burberry store ...

    Table Clock Design As Never seen Before

    The Octopod by MB&F takes design to new levels of creativity and technical accomplishment. ...

    Suzanne Ruggles – Founder of Full Circle Fund Therapies

    Founder of Full Circle Fund Therapies was founded with the goal to preserve the ...

    Buccellati – High Jewellery in Paris

    Paris, July 4th and 5th – during the Haute Couture fashion shows, Buccellati will ...

    The Rolex British Grand Prix 2018

    6th-8th July Silverstone celebrates its 70th Birthday Like so many of England’s racing circuits, ...

    The Longines World’s Best Racehorse Awards

    On Wednesday January 23, Longines and the International Federation of Horseracing Authorities (IFHA), hosted ...

    The Panerai Challenger Trophy

    Bringing sailing to young people from all backgrounds The third week of July, like every ...

    London Craft Week 2017

    Following on the success of the previous two years, the 2017 programme for London ...